CEO & Co-Founder
As Wellcore’s CEO, Jason is responsible for designing, building, and operating an ultra-premium health & wellness business that scales through virtual care technologies.
Prior to joining Wellcore in July 2021, Jason served as Head of Product and VP of Digital at the SaaS Telemedicine company Medici, where he led Product, Marketing, and Customer Service. Jason’s teams were responsible for building the product and infrastructure that enabled the company to grow 20x before and during the COVID-19 pandemic. Before venturing into healthcare, Jason held executive positions in the sports & entertainment space but also served as Director of Product at Under Armour Connected Fitness. While at Under Armour he led product, design, and engineering for the MapMyFitness platform and its 47 million users as well as the development of UA’s first ever smart running shoe.
Jason is a lifelong Austinite, athlete, technology innovator, team builder, and entrepreneur who approaches his career and business as a sport.
A former journalist, Mia brings a high energy approach to communications rooted in insights, culture and brand DNA. She is driven by helping brands crystalize their story and foster meaningful, emotional connections with audiences. Over the years she has collaborated with prominent brands such as Petco, Keurig Dr Pepper, Jaguar Land Rover, Revlon, and Procter & Gamble Beauty, as well as many others in the retail, health & wellness, beauty, lifestyle, and sustainability realms. A California native, she lives in San Diego with her family at the beach.
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Staff Nurse Practitioner
Roxana graduated with honors (cum laude) from the University of Texas in Dallas with a Bachelors in Neuroscience as well as from the Texas Woman’s University with a Bachelors in Nursing.
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