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Mia West

A former journalist, Mia brings a high energy approach to communications rooted in insights, culture and brand DNA.  She is driven by helping brands crystalize their story and foster meaningful, emotional connections with audiences. Over the years she has collaborated with prominent brands such as Petco, Keurig Dr Pepper, Jaguar Land Rover, Revlon, and Procter & Gamble Beauty, as well as many others in the retail, health & wellness, beauty, lifestyle, and sustainability realms. A California native, she lives in San Diego with her family at the beach.

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Bill Peebles

CFO & Co-Founder

As Wellcore’s CFO, Bill is responsible for creating and managing the strategic financial plan, including executing key finance agreements, identifying and engaging new vendors and strategic partners as well as overseeing the management of those vital relationships.

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Heather Fehling, Ph.D.

Advisor

Dr. Heather Fehling is the Chief Scientific Officer of Clinical Reference Laboratory, Inc. (CRL), where she has been working since 2008.

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